Have You Considered Subaru

Founded in 1968, Subaru of America, Inc. (SOA) is the U.S. Sales and Marketing subsidiary of Fuji Heavy Industries (FHI) of Japan and is responsible for the distribution, marketing, sales and service of Subaru vehicles in the United States.

Subaru Product LineEquipped with unique symmetrical All-Wheel Drive technology and the Subaru boxer® engine, the Subaru product line, renowned for durability, reliability, traction and “active safety,” represents one of the highest repurchase-loyalty ratings in the U.S. market. Today, the Subaru product line includes the Subaru Impreza, WRX, STI, Subaru Legacy, Subaru Outback, Subaru Forester, and Subaru Tribeca.

Just like any relationship, how you feel about your vehicle is built on trust. And when you can trust what you drive, you can feel the freedom to explore, to experience and to live more. To build this confidence, we look at people's real lives, and what drivers truly need to feel empowered behind the wheel. Then we come up with thoughtful solutions that put you in control, make you feel safe, and expand your ability to do the things you love with fewer limitations. Some say our solutions are simply smarter. Others just say, "I love my Subaru."

At Subaru, we believe in traction. Better traction expands a vehicle's versatility and capability. It creates better handling and control. It can be the difference between you avoiding a dangerous situation or you being caught in one. Keeping a sure grip of the road increases the confidence you feel behind the wheel.

We've spent nearly 40 years developing and perfecting our systems for traction and control. The result is Subaru Symmetrical All-Wheel Drive. Its unique design keeps more power routed to all four wheels and keeps the vehicle exceptionally balanced for poise and tight handling. Not every all-wheel drive system is the same, and none provide traction and control in quite the same way as Subaru AWD. It's why Subaru owners believe in their vehicles, and why they feel the freedom to live more of the life they love

Corporate HeadquartersSubaru of America, Inc. moved to its current Cherry Hill, NJ, facility in 1986. The $18 million, 115,000 square-foot, seven-story structure serves as the company’s national headquarters housing approximately 300 people in Finance, IT, Marketing, Sales and Product Planning. The company markets Subaru vehicles, parts and accessories through a network of approximately 600 dealers across the United States.

Subaru Operations CenterLocated in Pennsauken, NJ, this 59,000 square foot building houses nearly 200 employees from Customer Loyalty, Government Relations, Parts, Service, Training, Customer Dealer Service and Subaru Financial Services departments.

Regional OfficesSOA has five regional offices that support local sales and marketing and dealer relations activities. The Subaru regional offices employ nearly 100 people and are located in: Atlanta, GA; Denver, CO; Westampton, NJ; Itasca, IL; and Portland, OR.